Welcome to Blueprint Creative
seo copywriting wichita ks

How'd that copy hit ya. Riveting, ain't it?

Of course it isn't. That's because anyone with a keyboard could have written it. But for the gazillion "digital media" experts, the copy's just perfect, since it will perform well (in theory, anyway) with search engines.

Last I checked, consumers still use both rational and emotional thought when making purchase decisions. Unfortunately,  today's "SEO copywriters" often don't seem to enlist even the most elementary advertising communications principles. Too bad, since the Internet just happens to be the most dynamic medium to come along since the cave wall.

Want to see how your brand should reside in all your channels? Call me. I'll even buy the first cup o' joe.

Recent Client Activity

Here's a sampling of categories where a few of my clients reside.* For these clients, my primary contribution was copywriting. For most, the content was preceded by a compressed Marketing Audit by Blueprint Creative:

Consumer
Multi-unit pizzeria: email, website
Upscale online jeweler
Human resources outsourcing: articles
Male performance enhancement: articles
Lawn and garden nursery: newsletter
Home & business window tinting: website
Home interior lighting: website
Ad agency: financial institution RFP, self-promotion news release

Health care
Consumer: Clinic specializing in the treatment of neuropathy
                     
Hospital senior program website
Business:   New practice integration model website 

Business-to-Business
Corporate aviation
Industrial custom hose fabricator: website (brand revitalization)
Web hosting/development/CMS: webinar email program
Global fertilizer distributor: brand introduction, extension (proposal)

*Many of my clients have their own client roster. So, I'm frequently asked to fill a strategic void, or offer counsel, on behalf of "my client's clients." Thus the absence of brand names you would most definitely realize. Believe me.

So, let's get to work!