It pays to look at opportunity with a telescope. It’s real, but it’s distant. The telescope brings it into focus and helps you find your way there. Telescopes are easy to find if you look for them. And it often pays to look at trouble with a microscope. Not to get intimidated by the amorphous […]
Fri, 22 Feb 2019 09:22:01 +0000
Last Refreshed 2/22/2019 10:30:56 PM
Strategic Copywriting in Wichita

An SEO copywriter, in Wichita, KS?

OK, there's your search engine headline. Now, let's talk about engaging your customers, their way.

Consumers still use both rational and emotional thought when making purchase decisions. Unfortunately,  today's "SEO copywriters" often don't seem to enlist even the most elementary advertising communications principles. Too bad, since the Internet just happens to be the most dynamic medium to come along since the cave wall.