Welcome to Blueprint Creative

Kent Miracle is Blueprint Creative.
Your house had a blueprint.
Does your advertising?
(here's what one looks like)

seo copywriting wichita ks

How'd that copy hit ya. Riveting, ain't it?

Of course it isn't. That's because anyone with a keyboard could have written it. But for the gazillion "digital media" experts, the copy's just perfect, since it will perform well (in theory, anyway) with search engines.

Last I checked, consumers still use both rational and emotional thought when making purchase decisions. Unfortunately, today's "SEO copywriters" often don't seem to enlist even the most elementary advertising communications principles. Too bad, since the Internet just happens to be the most dynamic medium to come along since the cave wall.

Want to see how your brand should reside in all your channels? Call me. I'll even buy the first cup o' joe.

"Free Creative" is an oxymoron

Media: how you get something from one place to another.

Message: what that something actually is.

Media: has endless reams of macro-analytics designed to persuade an advertiser their five-digit TV buy is "efficient."

Message: tells a story about a relationship between a human being and a product or service that may benefit their lives in some way.

But, "strategic copywriting" isn't.

Why is Message sometimes barely an afterthought? Truthfully? Because it's the hard part.

Message requires you to understand how a consumer thinks without them telling you or letting you know. It's the tone and feel of a picture or a phrase, and not just how it sounded on the copy sheet. It's about an emotional engagement that subconsciously enables the consumer to feel so self-empowered that they can't wait to tell their neighbors about your new product.

If you're going to spend tens of thousands of dollars to build a site, run a spot, place an ad, mail a piece, or write a blog, do justice to all the hard work that goes into your company, your product-- your brand. Do your homework. Do the strategic heavy-lifting that has to precede all your communications, not just your external media buying.

That’s what I do. I'm BLUEPRINTcreative: The Plan before the pen. Because what we say just as important as where (and when, and how often, and to whom) we say it.

Turns out the medium isn't the message, after all.

Recent Client Activity

Here's a sampling of categories where a few of my clients reside.* For these clients, my primary contribution was copywriting. For most, the content was preceded by a compressed Marketing Audit by Blueprint Creative:

Consumer
Multi-unit pizzeria: email, website
Upscale online jeweler
Human resources outsourcing: articles
Male performance enhancement: articles
Lawn and garden nursery: newsletter
Home & business window tinting: website
Home interior lighting: website
Ad agency: financial institution RFP, self-promotion news release

Health care
Consumer: Clinic specializing in the treatment of neuropathy
Hospital senior program website
Business: New practice integration model website

Business-to-Business
Corporate aviation
Industrial custom hose fabricator: website (brand revitalization)
Web hosting/development/CMS: webinar email program
Global fertilizer distributor: brand introduction, extension (proposal)

*Many of my clients have their own client roster. So, I'm frequently asked to fill a strategic void, or offer counsel, on behalf of "my client's clients." Thus the absence of brand names you would most definitely realize. Believe me.

seo copywriting wichita ks

"Free Creative" is an oxymoron

Recent Client Activity

So, let's get to work!